USTOA Operators Counsel Chile on Destination Marketing

At its annual out-of-country meeting in Chile this week, the U.S. Tour Operators Association paused in its exploration of the country to hold a panel discussion on the state of the industry and Chile’s status in the travel market.

Local suppliers turned out eager to learn tips about breaking into the U.S. market from representatives of the tour operator organization that accounts for 11 million passengers and $9 billion worth of travel business a year.

The panel was introduced by Pablo Moll Vargas, general manager of Turismo Chile, and moderated by John Stachnik, president of Mayflower Tours and current chairman of USTOA. It was a tightly organized panel, based on a list of specific questions, considered in advance by the operators on the panel.

About 20 operators sat on the panel, representing such major companies as Tauck, Collette Vacations, Travel Impressions, IsramWorld, SITA World Travel, Travel Bound, CIE Tours, Australian Pacific Tours and Avanti Destinations. Questions focused on the state of the industry and the ways Chilean suppliers can break into the U.S. market.

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