Tourism Industry News
Four types of non-destination based search and what it means for online travel
04/05/2010 10:59
The future of online travel is that the industry is moving from a transaction fulfilment model to platforms, systems, content and technology that cover the whole spectrum of the travel cycle/funnel/bow tie.
This is to incorporate inspiration, recommendation and discovery into the online consumer experience as much as transactions.
After 15 years of online travel being about online transactions, we are moving from answering closed questions (“How much for a ticket to New York?”) to answering open ones (“Where should I go next?”).
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