Copenhagen in new drive for tourists

Tourism execs hope that extensive international marketing will lead to new flight routes being established

The capital’s tourism bureau Wonderful Copenhagen is launching a new strategy this week to combat falling visitor numbers and increase tourism revenue by 1 billion kroner annually.

Hotel capacity has increased by 40 percent in the last decade in Copenhagen and is likely to increase by a further 30 percent by 2013.

But the number of guests is not increasing in line with capacity and hotel stays in Greater Copenhagen last year fell by 5.6 percent, despite the large amount of visitors for the climate conference.

The drop in hotel bookings lead to a loss of around 1.2 billion kroner for tourism in Copenhagen, which had a turnover of about 32 billion kroner the year before, reports Business.dk.

Get the full story at: CPHpost