Air Arabia has high hopes for new hub

Air Arabia is set to announce the third hub to join Sharjah and Casablanca. It will probably be somewhere in the Levant or North Africa region, if analysts are to be believed, with Beirut in Lebanon, Egypt and Tunisia each identified as likely locations.

For Air Arabia, a third base signals the beginning of a very important phase of its development. As the growth out of Sharjah is expected to slow, the airline is trying to use its wealth of experience and commercial success, and also funds from its 2007 IPO as a springboard to expand around the region.

It is spreading its brand across the Middle East much as some of the great budget carriers worldwide have done.

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