75% Of U.S. Households Use Social Networking

A Nielsen study shows Internet users spent an average of more than 6 hours a month on sites such as Facebook, MySpace, and Twitter during May.

U.S. consumers are spending more time online -- and devoting a growing percentage of those hours to social networking sites -- a trend expected to create a surge in spending on advertising to this audience.

In May 2010, U.S. consumers spent an average of 6 hours, 13 minutes a month using social networking websites, according to a study by the Nielsen Company. And users did not restrict themselves to checking their status while at home: the average U.S. worker spent almost 5.5 hours each month visiting social network sites from the office, the research firm found.

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