Tourism Industry News

Will Google take on hotel distribution?

01.02.2011 13:49

It’s enough to strike fear in the hearts of OTAs worldwide - if Google enters the hotel booking game, what will the resulting merchant landscape look like? Don’t worry about it too much because the scenario is not likely, according to industry experts.

Despite buzz surrounding Google’s pending acquisition of ITA Software, there are no signs that Google plans to become a hotel room retailer, according to industry participants.



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