Tourism ‘dating agency’ launched by travel market research specialists

A ‘dating agency’ service for the tourism industry has been launched by travel market research specialists Consumerdata and Arkenford.

Travel X-Ray brings ‘suitor’ attractions, agents, destinations, tour operators and hotels together with potential consumer traveller ‘mates’ based on more than 300 behavioural, attitudinal and demographic traits, supported by a one million-strong email, post and text-able database of active UK travellers.

The tool is the result of two years joint development by travel market research specialists Consumerdata (customer satisfaction) and Arkenford (market modelling), who estimate that around 20% of the typical leisure operator’s tourism marketing budget is ‘wasted’ annually on poorly-targeted communications to unresponsive consumers.

Get the full story at: TravelDailyNews