Tourism conference has greater significance in ’09

In a chaotic economic environment for tourism, is flat the new up?

Surviving and thriving in a challenging economy will be high on the agenda at the 33rd annual Governor’s Conference on Tourism set for May 5 and 6 at Waterville Valley.

“I think the industry is cautiously optimistic about business for the coming year,” said Alice DeSouza, director of the state Division of Travel & Tourism Development.

DeSouza said this year’s conference, which is sponsored by the New Hampshire Travel Council, will be especially timely for tourism-related businesses. “The conference will be a great opportunity to provide information to help people market smarter and use their dollars wisely.”

DeSouza said that New Hampshire has a “strong product brand” to sell, but tourist-dependent businesses in the state are confronting a new phenomenon — flat or minimal growth this year may be a sign of success.

Get the full story at: NHBR.com