Surefire steps to SEO success abroad

One of the most challenging tasks in search engine optimization (SEO) is optimizing for an international audience.

Improving a brand's image in multiple countries while simultaneously avoiding duplicate content issues incurs a wide array of obstacles including foreign link building, successful management of top level domains (TLDs), choosing the right web hosts, and a significant amount of content translation into foreign languages.

While your business goals will assuredly play an important role in the scale of your international effort, it's important to note that without creating individual microsites for each region you intend to target, your global SEO efforts are facing an uphill battle from the start. What follows are SEO best practices for overcoming the obstacles inherent to managing multiple international microsites.

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