Tourism Industry News

Story telling through social media for hotel marketers

14/02/2011 12:09

“Good storytelling makes people sit up and listen … It is worthy of their attention, worth remembering and retelling.” - Corey Torrence, iMedia Connection

My dual careers as a hotelier and novelist couldn’t be more different, and yet they’ve overlapped in unexpected ways. As a hotel manager, I learned to pay close attention to detail, to be more decisive, and not to drink on the job. As a writer, I’ve learned to be focused, how to cope with a bad review, and how to invent clever excuses for missed deadlines.




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