Southwest launches online travel guide

Southwest Airlines launched a social media site where users can share experiences and view ratings, reviews, photos and videos posted by other travelers.

The new site, called Travel Guide, offers "insights, tips and unbiased opinions from a vast network of other travelers within a friendly and relaxed community built on unscripted traveler dialogue," Southwest said.

Travel Guide also includes tips from Southwest employees.

Customers can create a Travel Guide profile and search for information on vacation spots by desired destination, activity or theme.

Each destination page features a city bio, a seven-day weather forecast, information on local hotels, shopping, nightlife and restaurants, airport information and driving directions to local attractions.