New low-cost airline targets smaller markets

A new low-cost airline will begin serving mid-sized U.S. cities that it thinks larger carriers have left behind.

Clearwater, Fla.-based JetAmerica said 34 nonstop passenger flights a week will start July 13 at Toledo, Ohio; South Bend, Ind.; Melbourne, Fla.; Newark, N.J.; Minneapolis and Lansing, Mich. Twenty-eight flights start or end at Newark Liberty International Airport. The carrier will add six more flights -- from Toledo to Minneapolis -- starting Aug. 14.

JetAmerica is targeting small and midsize cities like Lansing, which has seen the number of daily flights at its Capital Region International Airport fall from 35 to 12 the past five years. The decline is part of a national trend that has seen airfares increase at those airports as daily flights have decreased.

Robert Selig, head of the Capital Region Airport Authority, said JetAmerica will give Lansing business travelers direct access to New York City and carry leisure travelers to central Florida.

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