More innovation and bigger business at IMEX 2010

Now in its eighth year, IMEX 2010, the award-winning international exhibition for the worldwide meetings, events and incentive travel industry will build on the success of last year's exhibition with an increase in long-haul hosted buyers, more exhibitors and a more diverse professional education programme.

IMEX 2010 has its sights set on continuing its strong growth and business track record, which will be demonstrated by a rise in the number of intermediaries bringing hosted buyers to the Frankfurt show. Over 20 new buyer groups have already been confirmed from the US, Asia Pacific and Middle East delivered by intermediaries including Marriott Hotels, Hilton Hotels, Mandarin Oriental, Rocco Forte and Starcite.

Participation from US association buyers is also forecast to be particularly strong this year as a result of new intermediaries in this market. Many have also been attracted by the chance to participate in the IMEX Association Day on May 24th, the day before the show opens.

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