Mercator brings innovative product to trade show

Mercator, the Dubai-based business technology provider, will attend and exhibit at Flight Global’s Loyalty 2010 event being held this week.

In its second year, “Loyalty”, which will take place at the Mandarin Oriental Hotel in Kuala Lumpur tomorrow and Wednesday, is the only dedicated conference with a focus on frequent-flyer and loyalty programmes.  It provides a forum to discuss industry best practices and an opportunity for delegates to network with experts from leading airlines, partners, and suppliers.

Mercator has been involved in this event since its inception and along with other airlines, the company recognises that in order to gain market share and sustain profitability in today’s fiercely competitive and economically demanding environment, it must develop new ways to manage its customer relationships to maximise loyalty, satisfaction, and ultimately revenues.

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