Marriott Launches New “Love Travel Agents” Program

Marriott International Inc. recently announced a new global campaign entitled “Love Travel Agents,” which it describes as an effort to promote and educate travel leaders and customers of the important role that travel agents play in the industry.

The backbone of this new campaign relies on virtual tutorials, training sessions, and town hall meetings between local travel agents and Marriot executives, as the company works to educate its staff on the needs of agents and how they can improve their interaction. Twenty years ago Marriott began a similar campaign with the creation of the industry’s “Fam-Tastic” rate familiarization program, which allows registered agents to book special rates the company.  

Marriot has also been dabbling with online training programs and created “Hotel Excellence!” as a virtual computer tool to assist agents in selling hotel rooms for individual travel.  The online training includes audio and multimedia, information about different services offered at Marriott hotels, and interactive exercises. Currently, the program is offered in nine languages, including English, French, German, Spanish, Portuguese, Italian, Chinese, Japanese, and Turkish.

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