Hoteliers, What is Your eMarketing Proficiency?

Electronic channels have changed hotel sales and marketing forever; internet web site marketing, the Global Distribution System, social media, and third-party aggregators have all presented new marketing opportunities for hotels around the world.

In effect, the Internet has created the first affordable global marketplace for large and small hotels everywhere. 

For a while, it appeared like the Internet would be a simple answer to everyone’s occupancy problems; an inexpensive and effective way to sell rooms. All one needed was a website. But, as Internet marketing matured and search engine technology evolved, design requirements for websites have also matured; even simple web sites must be designed to follow guidelines established by the search engines. After-all, a website needs traffic to be effective.  

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