Tourism Industry News

Google UK sees travel searches surge 21%

08/02/2010 13:03

Google has seen stronger growth in travel searches in January 2010 compared to January 2009, the search engine reporting a 21% increase in queries and a 7% increase in clicks.


Travel queries in January 2009 saw only a 9% increase year-on-year.


Cost-per-click rates on travel keywords fell in 2009 with average CPCs now 7% less than this time last year following three years of CPC inflation.

 

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