England Develops Strategy to Attract Meetings, Events

England’s tourism chiefs have teamed up to form a dedicated action group focused entirely on growing England’s business tourism after the sector was identified as a key area of potential growth by the recently launched Strategic Framework for English Tourism.

Industry experts have gathered to discuss the creation of a strategy which will help kick start a sector critical to maintaining and growing England’s global market share, supported by MeetEngland, the official body responsible for promoting England as the destination of choice for meetings and events, and the business arm of VisitEngland, England´s official tourism organization.

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