Best Western seeks ideas for its iPhone application

Best Western International has launched a marketing initiative in order to determine the next Best Western iPhone application feature.

According to the company, one million Best Western Rewards points, equivalent to more than 62 room nights at one of its 4,000 hotels worldwide, are up for grabs for a travel enthusiast who will help the company in  determining the next feature for its popular iPhone application, Best Western to Go. 

Dorothy Dowling, senior vice president of marketing and sales for Best Western International, said that the company plans to update its app with “interactive, clever and helpful” features that will make traveling easier and even more fun. 

Now through June 19, 2010, travellers can visit www.bestwestern.com/iphoneappcontest and cast their vote for the next app feature.

Get the full story at: m-Travel