Tourism Industry News

Australia, Canada Top 'Country Brands' For Travel

12/11/2008 14:21

In just two short years, Canada has jumped from the world’s 12th most respected country brand to No. 2. The ranking comes from the Country Brand Index by FutureBrand of New York, NY. The Canadian Tourism Commission (CTC) will be present at the official announcement tomorrow in London, England at the World Travel Market  (WTM), one of the world’s largest travel, trade and media showcases. 

 

FutureBrand ranked Canada No. 12 in 2006; last year, No. 6; and for 2008, Canada hit No. 2, while Australia took the top spot.

 

“It’s proof the ‘Canada. Keep exploring’ tourism brand, developed four years ago in collaboration with Canada’s tourism sector, is sound, solid and working,” said Michele McKenzie, CTC president and CEO. 

 

The FutureBrand ranking comes on the heels of other significant brand recognition—the influential Lonely Planet guide book publisher recently named Canada one of the Top 10 Countries for 2009, describing it as a place of “life-changing experiences, festivals and events, and cosmopolitan, cultured and foodie-filled cities.”

 

The CTC is at this week’s WTM to roll out its 2009 global marketing strategy, which focuses on inspiring travellers to choose Canada as their next vacation destination. CTC is showcasing the emotion of real travellers having profound personal Canadian travel experiences, and is bringing these to life in its first-ever global TV and internet campaign.

 

The centerpiece is a series of video clips shot by actual visitors to Canada. Great moments include an adventure-seeker “ziplining” above a raging creek in Whistler, BC—home to several events during the Vancouver 2010 Olympic and Paralympic Winter Games, and awestruck nature lovers watching a collapsing iceberg off Newfoundland. The CTC has started airing the 15-second clips as broadcast TV spots and online videos in selected markets. The videos are designed to “create a movie about Canada” in the viewers’ minds. 

 

“This new strategy captures the spirit of the Canadian travel experience—it’s personal, engaging and informal, and it’s at the heart of our tourism brand,” McKenzie said.

 

The Canadian tourism industry will be the greatest beneficiary of the Vancouver 2010 Olympic and Paralympic Winter Games when more than 3 billion viewers around the world tune in. With a $26 million federal investment, the CTC is leveraging the international exposure to drive tourism to Canada through innovative strategies such as this 2009 campaign.

 

Said McKenzie: “Exposure like this comes only once in a lifetime; collectively with our tourism industry, we will take Canada from cold to cool—and show the world that this is where great stories happen, and the time to visit is now.”

 

Related link HotelsMag.com

 

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Comments: Australia, Canada Top 'Country Brands' For Travel

Date: 19/02/2010

By: timberlandsbuy

Subject: timberlandsbuy

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Date: 19/02/2010

By: shoedhardy

Subject: shoedhardy

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Date: 19/02/2010

By: hardysale

Subject: hardysale

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Date: 07/02/2010

By: uggmax

Subject: ugg boots

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Date: 07/02/2010

By: ugghappy

Subject: ugg boots

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Do you have a pair of UGG Boots?If not,you must will buy a piar in our website.As we offer the best sevice and favourable price.what's more,we charge the shipping fee.So,you just need to pay the fee of boots,and will receive our UGG boots in one week.It is very easy to have your own UGG Boots.Come on!site：uggsmax.com

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Date: 07/02/2010

By: shoeuggs

Subject: ugg boots

what's the main point of the boots?the answer is to keep your feet warm.If you by one pair of boots put them on,especially in winter,you'll feel very tenderness and comfortable.they can make your feet warm.and youll find its really fashionable.you can tie-in each kind of clothes with them and still looks beautifull.

The ugg boots will definitely make you noticeable in a fashion-conscious crowd,and more importantly,is the fact that these boots are indeed quite comfortable to wear. these boots have been popular with swimmers and surfers since the 1970s and are regularly worn by surfers in california.the design of the boot with its sheepskin results in considerable thermostatic benefits.
We sell real UGG Australia Boots in our website.You must be satisfied with our UGG Boots when you receive your order.The UGG Boots you get will have these advatages:
*100% authentic sheepskin for unrivalled comfort
*a durable molded rubber outsole.
*The wrap around lace feature adds a fashionable touch with wooden beads at the end
*A removable and replaceable sheepskin insole gives extra comfort and warmth.
*Insole is made of sheepskin,latex. site:shoeuggs.com

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Date: 07/02/2010

By: mbt4sale

Subject: ugg boots

Legend has it that "ugg" is short for "ugly" - so, "ugg boots" apparently meant "ugly boots." For decades, "ugg" was generic term used for sheepskin boots made in Australia.The word was so commonplace that it was found in Australian dictionaries, and ugg boots were also known as "ug" or "ugh" boots. But in the United States, when people refer to "UGG boots," they're usually talking about the boots made by Deckers Outdoor Corporation, the parent company of "UGG Australia."So if you're traveling the world and talking about footwear, it's good to know that when the term "ugg boot" is used, it could be referring to an Australian-made sheepskin boot, or a popular brand name boot.
We sell authentic UGG Boots in our website for many year.We offer the best service and favourable price.People all aound the world buy our products do not pay for the shipping,we charge it!

Our UGG Boots have the advantages below:
* 100% authentic sheepskin for unrivalled comfort
* genuine twin-face sheepskin for refreshing comfort
* have a molded EVA light and flexible outsole designed for amazing comfort with every step.
*You can wear them up or style them folded down

Welcome to buy UGG Boots in our website,we offer the UGG Australia boots are all
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Date: 07/02/2010

By: mbt4sale

Subject: ugg boots

Legend has it that "ugg" is short for "ugly" - so, "ugg boots" apparently meant "ugly boots." For decades, "ugg" was generic term used for sheepskin boots made in Australia.The word was so commonplace that it was found in Australian dictionaries, and ugg boots were also known as "ug" or "ugh" boots. But in the United States, when people refer to "UGG boots," they're usually talking about the boots made by Deckers Outdoor Corporation, the parent company of "UGG Australia."So if you're traveling the world and talking about footwear, it's good to know that when the term "ugg boot" is used, it could be referring to an Australian-made sheepskin boot, or a popular brand name boot.
We sell authentic UGG Boots in our website for many year.We offer the best service and favourable price.People all aound the world buy our products do not pay for the shipping,we charge it!

Our UGG Boots have the advantages below:
* 100% authentic sheepskin for unrivalled comfort
* genuine twin-face sheepskin for refreshing comfort
* have a molded EVA light and flexible outsole designed for amazing comfort with every step.
*You can wear them up or style them folded down

Welcome to buy UGG Boots in our website,we offer the UGG Australia boots are all
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Date: 07/02/2010

By: footwearmbt

Subject: ugg boots

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Date: 07/02/2010

By: addugg

Subject: addugg

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